GamePlay: Championing Soft Diplomacy Through Sports
Founded in 2015 as “Sports School,” GamePlay started with a mission to educate youth about sports careers. We conducted nationwide workshops on sports reporting, commentary, and presentation—many of our trainees now work across major media.
After the 2016 Holy Artisan attack, when Team Australia canceled their visit, we introduced the idea of Soft Diplomacy. In collaboration with the Ministry of Foreign Affairs, we launched Embassy Football in 2018. Over 20 embassies participated, sending a strong global message about safety in Bangladesh.
Following its massive success, the tournament grew with each edition—even becoming an annual highlight for the diplomatic community. It’s more than football; it’s a platform for cultural exchange and friendship.
Today, GamePlay works closely with embassies on events, exhibitions, and logistics. We’re now expanding internationally to represent Bangladesh through sports and soft diplomacy.
Have you heard the word ‘Soft Diplomacy’ in Bangladesh?
Then you must know GamePlay. Previously known as Sports School, it founded in 2015. The first motto was to educate
young enthusiast about sports.
It became a bridge for young people who wants to join sports industry in Bangladesh. We ran several workshop on
Sports Reporting, Commentary, Presentation throughout the country.
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